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-You are using scraps of leftover denim that would otherwise be sent to the landfills.
-It has a better ability to preserve your air temperature than fiberglass - this is due mainly to the fact that the less dense a material is, the better ability for atoms to move around, thus harder for them to transfer the energy. The more dense a material, the easier it will transfer energy because the atoms are so close together.. this is partly why the denim insulator will help the life of your dollar for heating and cooling -denim is a fairly loose weave.
-It uses much less energy to produce than standard fiber glass
-It has impressive acoustic abilities, and is known to block out much more sound than other methods
-It's not made with formaldehyde, is anti mold growing, and doesn't cause itching when installing.
Disadvantages
-So far the only downside I've discovered is the cost. It's 30% more than fiberglass. However, in 2006 it was 50% more, so with increasing demand, hopefully we will continue to see a lower cost trend!
Now if all else fails in reasoning for why to use recycled denim as insulation, with an endorser like Adrian Grenier...need I say more? ; )

By Tracy Kinnaman


Well years later, clothing outsells everything else in the store 7 to 1. So we just keep supplementing the demand.
We have some really cute organic cotton, some upscale sexy bamboo outfits, and the basic cozy clothing. But honestly, I have the perfect gift for you if you don't know what to get someone. My hands down, default gift of choice to give when the occasion arises, is a bamboo nightgown or robe. IT HAS NEVER FAILED ME!
Anytime I need to recommend a gift now, that's what I recommend. When I've given friends the bamboo they always call me and say "I want to buy some more of that for my mom and my sister" or things of that nature.
Come in tomorrow from 4p-6p for 40% off apparel, or call us on the phone if you can't make it, and we will wrap up some bamboo joy for the perfect gift. I don't care how cheesy I sound, the stuff is brilliant. If bamboo isn't your thing, we have lots of other wonderful clothing lines for men and women.
Sew Eco Chic is our line of clothing that is made from reconstructing cast away apparel into new and different one of a kind pieces. You can read more about it here .

See you soon!
By Tracy Kinnaman







It's called Organic To Go and it's a cafe featuring certifiable organic foods and such. Now why I say this is interesting, is it hits on a controversial, back of the mind subconscious type of feeling. My very first instinct was how the look of this cafe cheapened what "organic" means to me.
Well, what DOES organic mean to me, I thought. The reason I attribute classy or high quality to it is because generally it is so expensive due to it's less mainstream demand.
What we keep saying, is that eventually organic may become the expected, the norm, or the implied, and as a demand becomes greater for it, the costs will go down, and hopefully everyone can benefit from the differientiating effects of organic vs not.
So it was easy to quickly put myself in check and say "well great, more organic available to the masses, that's a GOOD thing!"
See for yourselves and see what your initial reaction was...
http://www.organictogo.com/
By Tracy Kinnaman
www.athomeonmainstreet.com



We have always been into conservation, behind the scenes as a family who recycles, and brought that into our corporate culture here at the shop. We have a complicated system for re-using paper and sytrofoam and other things that normally get tossed out.
But why not in our products as well?
We realized a ton of our inventory already fits this new philosophy, which feels great to know! Ergo soy candles (kiwi our fave!), bamboo clothing, locally made art, etc... and now we just have to raise the bar higher when we go on buying trips to find these great items.
We're going to offer some really good redesign specials from Marie for your home, and start some new redesign series, classes, and other workshops!
I'll write some more soon about this and provide you with more details, as you can imagine things are crazy around here right now! (Did I mention the 75% off sale??)
Yeah, almost everything left in the store is now 75% off except for a few select items. We will be closed from August 27th until the party on September 6th, so come in this next week for your last chance at major savings. That sounds like a horrible radio advertisement! : )
Written by Tracy Kinnaman
Brian Kinnaman

